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This was also the year that TikTok arguably shed its reputation as a purely-for-fun platform and began to set meaningful trends in the social space, noted Sam Zises, CEO at [L]earned Media. “Gen Z users who embrace e-commerce enthusiastically use TikTok as a search engine to seek out products and reviews,” Zises said. “Brands that have figured out how to leverage this trend are reaching their biggest audience.
As technology advances and each generation clings to their version of an ‘exclusive’ place to spend time, new experiences will emerge,” said Sam Zises, CEO at [L]earned Media. “While social commerce is not new, we believe that advances in VR, AR and the metaverse, including digital and crypto currencies and more seamless banking, will open the floodgates and create an entirely new generation of consumers who’ll consider browsing a traditional e-commerce website as ancient and boring.”
“Others are signing up to Twitter for the first time, citing the new values that Musk has introduced to the company as their motivation,” said Sam Zises, CEO at [L]earned Media. “The landscape is certainly shifting, but as with YouTube’s ‘Adpocalypse’ of 2016, the immediate shocks to Twitter’s system will likely give way to a new normal. In the long term, users may see a flattening of their ecosystem. Former blue check mark celebrities may not have the same influence on the conversation, and crowd-sourced misinformation labels may give the ‘public square’ a more democratic air, in the strictest sense.”
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